隱於繁華裏,深藏桃花源
是東方生活最高級別的情懷追求
也是基於鬆峪餐廳地理位置
和高端定位的空間精神設定
“鬆峪餐廳”項目延續了姚曉冰一貫的商業係統設計邏輯,放眼於對品牌商業價值和場域精神的雙重賦能表達,以契合於品牌的商業邏輯落筆,將風味敘事的調性轉譯為更具高格藝術的詩意遊園。
The "Songyu Restaurant" project continues Yao Xiaobing's consistent business system design logic, focusing on the dual empowerment and expression of brand commercial value and field spirit.
於鬧中取靜,成一方院落,展開東方園林美學與玲瓏藝術裝置的宏大詩篇,塑造場景情緒點和記憶點,內外兼修,升華空間與品牌的精神性。
Taking stillness in the midst of chaos, forming a courtyard, unfolding a grand poem of Eastern garden aesthetics and exquisite artistic installations, shaping emotional and memory points in the scene, and cultivating both inside and outside,
空間色彩提取自“鬆峪餐廳”品牌的VI係統,落筆於多個空間觸點,複古“紅”與“綠”,或以體塊,或生成藝術,或融入員工著裝,去昭示品牌形象,連貫的識別強化與烙印,是商業價值的暗線伏筆。
The spatial color is extracted from the VI system of the "Songyu Restaurant" brand, and is written on multiple spatial touchpoints, retro "red" and "green", either as blocks, or as art, or integrated into employee attire,
一徑桃源
隱入繁華
━
初極狹,一方東方院落的半隱,作邀入姿態,未進其門,先窺一隅境。循跡漸入的行走中,視覺便體驗了“此中有園”的第一重框景。撲麵而來的“鬆峪”二字,更像是前情預告,“鬆”作高格,“峪”喻桃源,款待到來者的除了地道風味,還有滿園藏不住的詩情。
At the beginning, it was extremely narrow, half hidden in an eastern courtyard, posing as an invitation to enter. Before entering its door, one could first glimpse a corner. As we walk slowly, we visually experience the first frame scenery of "there is a garden here".
曲徑環廊
折轉幽情
━
循門而入,猶如打開了新世界的大門,別有洞天,心境隨轉。設計取中國園林中“廊”的概念,生成環廊,更意在行走中的空間與情緒轉換,一境三折,婉轉幽意,白晝各生玄機,凝練為空間“尋隱”的文化記憶。
Entering by following the door is like opening the door to a new world, with a unique world and a changing mindset. The design takes the concept of "corridor" from Chinese gardens and generates a circular corridor, which is more focused on the spatial and emotional transformation during walking, creating a serene and graceful atmosphere with three twists and turns.
鬆迎盛情
意寄高格
━
鬆立中庭,以遒勁挺拔之姿態,占據了布局中的精神C位,做好了入眼可見“鬆”的行走伏筆。於一層而入,鬆做玄關端景,一作迎客之儀態,將八方賓客熱情邀入;二成高格之氣象,自然東方韻裏述說畫境文心。
The pine stands in the courtyard, occupying the spiritual C-position in the layout with a strong and upright posture, laying the groundwork for a visible walk of "pine".
“玲瓏”為引
虛實成趣
━
“玲瓏”裝置是東方園林精神的致敬之作,亦生成整個鬆峪餐廳空間體係的核心概念。其取意園林之韻,借形洞穴建築語言,連續落筆便生成了極具現代裝置藝術的幾何空間。
The "Linglong" installation is a tribute to the spirit of Eastern gardens and also generates the core concept of the entire Songyu restaurant space system. Taking inspiration from the charm of gardens and borrowing the language of cave architecture, continuous brushstrokes have created a geometric space that is highly modern in installation art.
曲麵連續書寫,婉若遊龍,一揮而就,整一性的空間組織方式裏,亦有豐富的起伏漸變肌理,戲劇張力自然而生。
Continuous writing on curved surfaces, graceful like a wandering dragon, effortlessly executed. In the unified spatial organization, there are also rich undulating and gradual textures, creating a natural dramatic tension.
空間基於餐飲的風味之旅,更是一場遊園的精神品享。於是,移步異景的造境邏輯,成為“鬆峪餐廳”饋贈給每一位到來者的至高禮宴。
The space is based on a journey of dining flavors, and it is also a spiritual enjoyment of a garden trip. So, the logic of creating a different scenery has become the ultimate gift of "Songyu Restaurant" to every visitor.
後天藝術的技法,剪裁出不同比例和造型的“窗口”,以“取景在借”的思想,構成意境綿延的精美畫卷。“造園”為線索, “框景”為片段,達成當下生活方式與東方隱逸情懷的鏈接與共融。
The technique of postnatal art involves cutting out "windows" with different proportions and shapes, and using the idea of "taking pictures and borrowing" to create a beautiful picture with a continuous artistic conception.
東方隱園的基調設定裏,不同主題的獨立盛情款待空間,於園中自成一方小世界,成為“隱中之隱”。組成“玲瓏”裝置的每一扇“窗”,都是造境的構思者,簡筆勾勒,透光采風,交錯疊影,速成定格藝術效果,於有限的空間裏,釋放出無限的想象力。
In the tone setting of the Oriental Hidden Garden, independent and hospitable spaces with different themes form a small world within the garden, becoming the "hidden within".
以中庭為核心,餐飲為核心的功能空間形成洄遊動線,行走間自帶遊園之意。所有的功能布局,或潑墨寫意,或格柵入情,或簡淨留白,或樸意天然,以“玲瓏”藝術裝置為核心,皆圍繞著遊園的動線展開。四時之景,對園之興,都被邀入一場場風味流轉,美食體驗升華為極致的風雅盛宴。
The functional space with the atrium as the core and catering as the core forms a migratory flow, with a park like atmosphere inherent in the walking space. All functional layouts, whether splashed with ink for freehand brushwork, or grilles for emotional expression, or simple and blank spaces, or simple and natural, revolve around the flow of the park with "exquisite" artistic installations as the core.
關係互語
商業敘事
━
設計於“鬆峪餐廳”空間中預設了多組開放式對話窗口,天景與造境的天地之合,園中隱逸與城市喧囂的動靜對照……
Designed in the "Songyu Restaurant" space, multiple sets of open dialogue windows are pre-set, creating a fusion of heaven and earth with the natural scenery, and a contrast between the seclusion in the park and the hustle and bustle of the city
一抹紅的橫貫,讓後天增設的廊橋,成為二層空間最奪目的存在,也成全了與一樓景觀的互語,大有“你站在園中看風景,看風景的人在樓上看你”的互生之美。不同視角與景致自由生長,無限發酵。
A red cross makes the newly added corridor bridge on the second floor the most eye-catching presence in the space, and also completes the interaction with the landscape on the first floor. It has a great beauty of "you stand in the garden and watch the scenery, and the people who watch the scenery watch you from upstairs". Free growth from different perspectives and scenery, infinite fermentation.
紅與綠對撞出的色彩藝術,仰仗於色彩比例的理性拿捏,成就雍容大氣的古典美,複古意向與高級感拉滿。藝術與裝飾共情隱奢美境,工筆點繪古樹蒼勁,與現代藝術畫框遙望呼應,高背凳在排比中暗生尊崇儀式……風雅與閑適並情的東方禮序,仿佛跨越了滾滾時空,交彙於當下一刻。
The color art created by the collision of red and green relies on the rational control of color proportions, achieving a graceful and elegant classical beauty, with a retro intention and a sense of sophistication. Art and decoration empathize with the hidden luxury beauty, with meticulous brushstrokes depicting the vitality of ancient trees, echoing the modern art frame from afar, and high backed stools quietly giving rise to reverence rituals in the parallelism.
商業的精神烙刻,是一整套係統設計的多維加深。自VI係統中提取的色彩靈感牽引主線,東方小隱理想的意境至上審美一以貫之。
The spiritual imprint of business is the multidimensional deepening of a complete system design. The color inspiration extracted from the VI system drives the main line, and the ideal artistic conception of Dongfang Xiaoyin is always the top aesthetic.
私密性VIP室走向精雕細琢的微部落筆,或生成吧台儀式的待客之道,或成回轉式餐桌的圍合,完成了日式料理靈魂的最後一筆書寫。造境藝術與商業邏輯交織前行,以形達意,由視覺的差異化符號識別,進化為深入人心的品牌獨有精神印記。
The private VIP room moves towards the meticulously crafted micro section, creating a way to entertain guests at the bar ceremony, or forming a revolving dining table enclosure, completing the final writing of the soul of Japanese cuisine.
項目信息
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項目名稱:鬆峪日料店
項目地址:四川省成都市錦江區二環路東五段琉璃路8號
項目麵積:880㎡
設計單位:姚曉冰設計事務所
主案設計師:姚曉冰
輔助設計師:梁歡/現場對接、周相如/方案動畫
裝置藝術設計與執行:姚曉冰、梁歡、陽建立
VI策劃與執行:樊小暢、蘇陳科/分寸
品牌宣傳:楊悅、潘奕然/姚曉冰設計事務所
深化設計與項目落地:羅保安、陽建立、周慶玲、王清鬆/曉安精工
設計起止日期:2023.11-2023.12
完工時間:2024.3.1
牆麵產品:TASSANI藝術塗料EPIX、SWING、GRUNGE、BRERA
項目攝影:竇強
項目視頻:王天洪
內容策劃:清歌傳媒