成都麓月·創藝新川味是姚曉設冰?計事所務?榮譽作?品，采用意大利TASSANI藝術塗料MARMO、FOLK、PLAIN、BRERA產品。空間以現代時尚風格融合東方意境，新舊美學的互融與互生，讓高端川菜會所流動著不容言說的生命力。
Chengdu Luyue · Chuangyi New Sichuan Flavor is an honorary product of Yao Xiaoshe's Ice Design Office, using Italian TASSANI art coatings such as MARMO, FOLK, PLAIN, and BRERA. The space blends modern fashion style with Eastern artistic conception, and the fusion and mutual generation of new and old aesthetics allow high-end Sichuan cuisine clubs to flow with indescribable vitality.
品牌形象以“月”為核心演變，並將其打造為餐廳的超級符號，成為是空間設計中的點睛之筆。重複的“月”之圖形不斷遞進升華，傳遞著引客、迎客、落客、悅客...
The brand image evolves with the "moon" as its core and is transformed into a super symbol of the restaurant, becoming the finishing touch in spatial design. The repeated shape of the moon constantly elevates and conveys the concepts of attracting, welcoming, dropping off, and pleasing guests
1初印象以月入饌
To feed with the moon
站在遠處觀看麓月·創藝新川味外立麵，月的意形油然而生，品牌的超級符號映入眼簾。以月入饌，在喧囂的商場中一眼被吸引。極具特色的青磚瓦片上，呼吸燈盞盞，如浩瀚星空的點點繁星。
Standing in the distance, watching the exterior of Luyue · Chuangyi New Sichuan Flavor, the meaning of the moon arises naturally, and the brand's super symbol comes into view. As the moon enters the feast, one is immediately attracted in the bustling mall. On the distinctive blue bricks and tiles, breathing lamps are like the scattered stars in the vast starry sky.
2走進場域沉浸式幻月
Immersive Phantom Moon
入口處藝術雕塑
入口處恢宏氣派，園柱體錯落有致，一麵作至高規格的迎客禮儀，一麵與地麵形體各異的月相光圈，共同創意出日全食的投射隱喻。月於不同時間的形變，伏筆於行走的動線中，時間在空間裏生成，流轉……頂麵曲線幾何勾勒，光圈繚繞仙霧飄逸，天地倒敘，氤氳迷幻，一眼墜入盜夢世界的深邃悠遠。
The entrance is grand and magnificent, with the pillars arranged in a neat and orderly manner. On one hand, it serves as the highest standard of welcoming etiquette, while on the other hand, it creates a different lunar phase aperture with the ground, creating a metaphorical projection of a total solar eclipse. The deformation of the moon at different times, foreshadowing the movement of walking, and the generation and circulation of time in space... The top curve is geometrically outlined, the aperture is shrouded in ethereal mist, the sky and earth are reversed, shrouded in mist and illusion, and one falls into the profound and distant world of Inception at a glance.
空間內與外的要素關聯思維，成全了不同功能片段集結成篇。以前台為軸線，月的幻象詩意一路綿延，後一分為二。向左，“日全食”穿針引線導向散客區的“大千風味”；向右，“日全食”的鏡像承接前序，別有一番天地趣致。色，質，形等，處處埋下細節關聯的線索，呼應，延續，書寫為連貫性的敘事。
The thinking of the correlation between elements inside and outside the space has formed a collection of different functional fragments. With the front desk as the axis, the poetic illusion of the moon stretches all the way, dividing into two. To the left, the "total solar eclipse" leads through the needle to the "Daqian flavor" of the individual tourist area; To the right, the mirror image of a total solar eclipse continues the previous sequence, creating a unique sense of heaven and earth. Color, quality, form, and other details are buried everywhere, echoing and continuing, writing as a coherent narrative.
△水墨畫藝術裝置
△靈感來源｜張大千潑墨山水
△藝術裝置落地過程
設計美學對餐飲品牌的賦能，傾向於科學的營銷邏輯與場域藝術的全情沉浸雙麵解題。即使是散客區，亦給予了自然而成的半圍合分區，和多窗口的對外鏈接。張大千潑彩山水畫轉譯為立體藝術裝置，點化了人間風味與山海之間的想象靈感，從天地饋贈的自然采集，到達這一方餐桌的隱喻呼之欲出。
The empowering effect of design aesthetics on catering brands tends to focus on both scientific marketing logic and immersive field art in solving problems. Even in the individual customer area, a natural semi enclosed partition and multi window external links are provided. Zhang Daqian's colorful landscape paintings have been translated into three-dimensional art installations, embodying the imaginative inspiration between human flavors and mountains and seas. From the natural collection of gifts from heaven and earth, the metaphor of reaching this dining table is about to emerge.
日全食意向的逆世界鏡反意趣，是沉浸式幻月主線索下，設計賦予宴會廳的獨特情緒語言。金色立柱領銜裝置於頂麵處造境，在7米高的遼闊中格局全開，現代藝術的簡淨，可塑風格適配於每一場主題宴請的款待。立麵藝術漆塗料肌理漸變，與月球表麵的細雕精琢暗合，宇宙洪荒的亙古愈發沉浸。
The reverse world mirror of the intention of a total solar eclipse is a unique emotional language designed to imbue the banquet hall with an immersive lunar theme. The golden pillar is installed at the top to create an atmosphere, and the layout is fully opened in a 7-meter-high expanse. The simplicity of modern art and the malleable style are suitable for every themed banquet. The texture of the fa ? ade art paint gradually changes, perfectly complementing the intricate carving on the surface of the moon, making the vastness of the universe increasingly immersive.
月夜迷離，星河共璀璨，連包空間以天地之呼應作浪漫“寫生”，星雲浩瀚，幻境沉浸。一並寫入風味的，還有青磚成牆的歸脈。狹長挑空以生態天景的技法，將意向引向川西獨有的地域風情，處處指向品牌溯源的精神與文脈。
The moonlit night is shrouded in confusion, and the starry river shines together. The connected space creates a romantic "sketch" with the echo of heaven and earth, creating a vast expanse of stars and immersing oneself in illusions. Along with the flavor, there is also the Guimai, which is made of blue bricks and walls. The technique of using ecological landscapes to narrow and narrow the air leads the intention towards the unique regional customs of western Sichuan, pointing to the spirit and context of brand traceability everywhere.
3深入探究一路逐月
Along The Way, Month By Month
藝術漆塗料肌理落筆於樓梯，擔綱起行走動線的引導者，和月之主線篇章的持續講述者。曲線微折，自成幽徑，光的加持下，一路“逐月”的意向，更接近於對終極神秘的一探究竟。
The artistic paint texture is written on the stairs, serving as a guide for walking and a continuous narrator of the main storyline of the moon. The curve bends slightly, forming a secluded path. With the blessing of light, the intention of "going month by month" is closer to exploring the ultimate mystery.
△麓月餐廳二層
△VIP大包間門口藝術裝置
恢宏與細部描摹，是空間的雙向敘事。一枝柿柿如意的美好寓意，在微觀處造境，成為登上二層的首個迎接節點。廊道對稱秩序與中國紅意氣相投，將莊重的禮儀拉滿。磨砂與光麵材質各司其職，麓月標識以實體與鏡像的雙麵烙刻，成為一切造境的終章落筆，品牌的調性與精神即刻生成，識別。
The grandeur and detailed description are bidirectional narratives of space. The beautiful symbolism of a piece of persimmon is created at the micro level, becoming the first welcoming node to climb the second floor. The symmetrical order of the corridor is in line with the Chinese red spirit, filling the solemn etiquette. The matte and glossy materials each have their own functions, and the Luyue logo is engraved on both the physical and mirror sides, becoming the final chapter of all creation. The brand's tone and spirit are immediately generated and recognized.
扶梯的解構主義，不止於回環疊複的無窮視覺折趣，更利用抬高之姿即成高格之境，成C位光環。可謂集大成之力，懷匠心成勢，圍合盛意，納藏乾坤，當之無愧成為全場焦點，款待最尊貴的賓客。
The deconstructionism of escalators is not only limited to the endless visual twists and turns, but also utilizes the lifting posture to form a high grid realm, forming a C-position halo. It can be said that the gathering of great strength, with craftsmanship and grandeur, enclosing the grandeur, and embracing the world, truly becomes the focus of the entire venue, entertaining the most esteemed guests.
登頂處豁然開朗，7米高的格局，全部交由中國紅與傳統鬥拱結構完成，此境隻應天上有的視覺驚豔背後，是傳統的解構與文化的格局重塑。折疊，開放，鬥拱鏈接起整個二層的連續書寫，體塊化身扶梯片段，負責模糊空間界限，空間情緒遊離於私密與溝通的互變關係。
At the top of the mountain, the seven meter high pattern was completely completed by the Chinese Red and traditional arch of wooden architecture structure. This scene should only be behind the visual stunning in the sky, which is the traditional deconstruction and cultural pattern remodeling. Folding and opening, arch of wooden architecture links the continuous writing of the whole second floor, and the block incarnates the escalator segment, which is responsible for blurring the space boundary, and the space emotion dissociates from the mutual change relationship between privacy and communication.
4月為索引一脈傳承
To feed with the moon
△大魚海棠藝術雕塑
於繁華之下，起於高閣處，得一方淨土，掬水月在手，可容風味之歡宴，可納品茗之雅集，可釋隱逸之情。頂部以大魚海棠藝術裝置作逍遙意，點化水月鏡花的自在虛實語境。中國紅明豔熱烈，天地共和，恣意情白茶清歡，凝固大美，藝術張力與精神盛意皆在其中。
Under the hustle and bustle, starting from a high pavilion, one can find a pure land, holding the water and moon in one's hand, accommodating a feast of flavors, accommodating an elegant collection of tea tasting, and releasing a sense of seclusion. At the top, a large fish and crabapple art installation is used to create a carefree atmosphere, embodying the free virtual and real context of water, moon, and mirror flowers. Chinese red is bright and passionate, with a republican world and unrestrained emotions. White tea is pure and joyful, solidified with great beauty, and artistic tension and spiritual grandeur are all present in it.
△總設計師姚曉冰創作包間字畫過程
每個VIP室皆是獨立章節，以恢宏做序，各自書寫風情。月的超級符號化身月球燈，做點睛之筆，月之情更近。舉杯可邀明月，丹青虛寫豪情，榫卯結構與鬥拱工藝內外呼應互生，在市悠然的東方隱意無窮。
Each VIP room is a separate chapter, with a grand preface, each writing its own style. The super symbol of the moon transforms into a moon lamp, making the finishing touch and bringing the moon closer together. The moon can be invited to raise a glass, and the verdant painting shows the heroic feelings. The tenon and mortise structure and the arch of wooden architecture technology echo each other inside and outside, which has infinite implications in the leisurely east of the city.
青瓦有意，暗引川西鄉情，轉譯為一整個曲麵的古韻印記。一注光傾瀉注魂，仿佛古城牆上生長出一支在地的蕨類生命力意向。月是指引，月為思寄，化身為無形的精神線索，喚起風味尋根，滿室情懷浸染。
Qingwa intends to convey the local sentiment of western Sichuan, and translates it into an ancient imprint of a curved surface. A burst of light poured down on the soul, as if a fern's vitality intention had grown on the ancient city wall. The moon is a guide, a reflection of thoughts, transformed into intangible spiritual clues, evoking flavors and roots, and imbuing the room with emotions.
現代材質的架構下，朱色生香，古意仰仗克製抒情起於內韻處。引芝蘭入室，借鬆柏頌情，自然與寫意兩大美學體係融合其中，社交屬性與文化內核相得益彰。空間與空間的溝通欲言又止，借框景與呼應，生長言有盡而意無窮的迷離關係。
Under the framework of modern materials, vermilion produces fragrance, and the ancient meaning relies on restraint to express emotions, starting from the inner rhyme. Introducing Zhilan into the room, praising emotions through pine and cypress trees, integrating the two aesthetic systems of nature and freehand brushwork, the social attributes and cultural core complement each other. The communication between space and space is elusive, with the use of framing and echoing, creating a confusing relationship where words are endless and meaning is endless.
月為索引，當代藝術化於骨，東方意境升為魂，框景的含蓄，體塊的穿插，新舊美學完成了一場時間流轉中的互融與互生。場域之高格更在於精神至上，月轉時空，立於今境，一眼共情千年的隱逸雅事，一味喚醒文脈的溯源啟承。
The month serves as an index, contemporary art is transformed into bones, Eastern artistic conception is elevated to soul, the implicit framework of scenery, the interweaving of blocks, and the integration and generation of new and old aesthetics have completed a time flow. The high standard of the field lies in the supremacy of spirit, with the moon changing time and space, standing in the present realm, and a glimpse of the hidden and elegant things that have resonated for thousands of years, blindly awakening the origin and inheritance of the context.
△一層平麵圖
△二層平麵圖
項目名稱｜麓月·創藝新川味(旗艦店)
項目地址｜中國成都天府新區和悅廣場
項目麵積｜1780㎡
設計單位｜姚曉冰設計事務所
主案設計｜姚曉冰
輔助設計｜趙彬貝、肖祥宇、黃靖珊
裝置藝術設計與執行｜姚曉冰、肖雨晴
VI策劃與執行｜樊小暢、蘇陳科/分寸
品牌宣傳｜楊悅、潘奕然/姚曉冰設計事務所
深化設計與項目落地｜羅保安、陽建立、周慶玲、王清鬆/曉安精工
主要材料｜TASSANI藝術塗料MARMO、FOLK、PLAIN、BRERA
項目攝影｜吳鑒泉
項目視頻｜王天洪
內容策劃｜清歌傳媒
姚曉冰
姚曉冰設計事務所創始人設計總監
姚曉冰先生畢業於西南交通大學建築係，工業設計學士和環境藝術規劃學研究生。後在意大利米蘭理工大學，米蘭新美術學院(NABA)修讀室內設計專業。並擔任CIID中室學成都室內建築師中心秘書長,成都建築裝飾行業專家，英國SBID室內協會會員，中國建築裝飾協會環境藝術分會副秘書長，四川師範大學碩士研究生導師，西南民族大學建築設計院畢業答辯導師等社會責任。
文章來源於【環球設計】，有改編
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